How to Generate 43% More Business per year with Follow Up Thank You Messaging and Service Reviews

Want to keep your customers loyal and happy? Want to make your customers smile with exceptional service? Here are some actionable tips to show your own appreciation and increase the odds of repeat service up to 43%.


Thanksgiving is a great opportunity to remember your customers. It makes them feel important and special, ultimately increases the chances of customer retention. There are several ways by which you can say thanks to your clients. You can send them a gift card, a floral basket, or any other thing as a token of thanks. Another way is to send them a gift that may relate to your business. For example, you may provide a book, a tool, or a guide that may address their concerns. But it is not necessary to send a gift. You can also write a thank you note to say thanks to your customers.

Customers are always said to be the valuable asset of business whether a business is product-based or service-based. The customers, especially happy customers, can bring profits to the business and can assist a business to increase its return on investment (ROI). Moreover, with follow up thank you messages and service reviews, you can build good relationships with your customers.

Want to say thank you to your customers? Here, in this guide, we will show you how you can generate 43 percent more business per year with follow up thank you messages and service reviews. So, do not go anywhere and stick to the guide until the end.

How follow up thank you messages and service reviews can benefit your business?

Provide a better and personalized customer experience

Do you know more than 80 percent of people are willing to pay more in return for better customer experience?

True that. People always desire for personalized customer experience. As a service business owner, if you want to grow the profitability of your business, it is important to provide a better and personalized customer experience. The reason is when your clients are happy, they will do more business with you (will take more services from you).

Let’s say, you are a plumbing business owner. If you want to grow your customer base, you must provide a personalized customer experience. By doing so, you can get to know your clients well and can build strong relationships with each of your clients.

Give your customers a surprise

Now, you can generate more business with thank you messages and service reviews by giving your customers a surprise. Yes, you read it right. With the power of surprise, you can make them feel appreciated and special.

For this, you can send a gift or a thanking note at unexpected times. Moreover, you can also offer them a discount, special deals, or even a free service. By doing so, you can not only give them a feeling that you care for your clients but you can also stand out and get ahead from your competitors.

Respond quickly to the reviews

So your client has reviewed your service and said something nice about your business and field team. It would be poor manner if you do not say thanks or respond to them. You can value your clients by responding quickly to their reviews. The reason is if you do not respond or appreciate them quickly, they will feel ignored and the chances are they will not come to your business again as you have forgotten them.

Therefore, it is always better to respond quickly to the reviews, either positive or negative, so that you can satisfy your clients in every possible way and make them do business with you in the long run.

Create good relationships with customers

With the help of follow up thank you messaging and service reviews, you can create good relationships with your customers. Although saying thanks is a good gesture but it is proved from a research study that if you say thanks to new customers, they will feel happy and important and try to come to your business, again and again, becoming recurring customers. Plus, they will also spread the word about you to other people.

It means, saying thanks to your service business clients may not only help you to attract new customers to your business but you can also retain the existing ones. All these efforts create new opportunities for your business and build a good reputation in the market.

Select an effective communication medium

Small businesses have a small customer base as compared to large companies. Although customers are an important part of any business, for small businesses, they have a big role in the growth and sustainability of a business. If you want to say thanks to your customers, you must select the best and effective communication medium. We have often heard that the best communication medium is a handwritten thank you note as it not only shows your appreciation but sincerity as well.

Most businesses do not have much time to write a note by hand for every client. In this case, it is better to use email automation tools.

Pay attention to the client’s specific holiday

As you have given surprises to your clients at unexpected times, another way to generate 43 percent more business with these follow up messages is to pay attention to the client’s specific holiday. Look into each client’s background and culture so you can get to know which holidays are specific to which clients.

In this way, you can delight your clients as they will feel that you remember them even on their special occasion.

Pay thanks by providing value-add content

One of the most effective strategies to use follow up messages to upscale your small business is to pay thanks to your customers by providing a value-add content. Trust me, this strategy may be very helpful not only to improve the customer experience but boost the lead generation.

It means you have to provide extra value to your clients in return for saying thank you to your service. You may provide a free magazine or share your blog link to them that may benefit them in solving their issues.

For example, if you are providing plumbing services and your client has paid thanks in return for good service, along with a thanking note, you can offer a value-add content to them that may benefit them for future concerns related to plumbing, for example, content related to repairing a pipe or remodeling the plumbing fixtures, etc.

Invite your customers to take an action

To respond to positive customer reviews, it is always better to invite them to take action. For example, by saying thanks for their positive review, you may use a generic call-to-action button that must feel natural.

You can invite your happy clients to book another appointment with you or share their experience with you with their friends on social media. You may also compel them to sign up for a newsletter. All these efforts may aid you in satisfying your customers and inviting them to take more services from you.

Final word:

Are you looking for some opportunities to thank your customers? Every person likes to feel valued and customers are no different at all. To retain your clients and to make them loyal and happy customers, it is important to be grateful to them and appreciate their confidence in you. You may appreciate their high standards, commitment, vision, and consistent focus. We hope that now you have come to know how you can generate 43 percent more business per year with follow up thank you messaging and service reviews. So, do not wait any more, make your customers smile, and create long-lasting relationships with your customers with follow up thank you messages and service reviews.

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