Warning: These Out-Of-The-Box Small Business Marketing Tips are Extremely Effective
It is a reality that marketing can be expensive but at the same time, we cannot deny the fact that marketing is important for business too. Every business, whether selling a product or a service, needs to prioritize marketing efforts to acquire more customers and increase profits.
If you are a small business owner and you are worried about how to get more sales and profits through a customer base, we are here to assist you. Whether you are doing business for 1 month or 1 year, you can still think of some great marketing ideas to get an edge in the highly-competitive market. This guide explains some out-of-the-box marketing tips for small businesses that are extremely effective. Let’s explore them one by one!
Carry Business Cards
Business cards are said to be effective marketing material. They not only tell about your business but also show professionalism. So, if you are a small business owner and want to get more leads, you must carry business cards with you. Whenever you meet a vendor or a potential client and he asks what you do, you can show your business card to him so if he need any service from you, he can contact you.
For a business card, it is necessary that its design should match the nature of your business. Plus, there should be the complete name of your business and contact information. You can also mention a website address or a LinkedIn profile (if you have!).
Make segments of your audience
Another essential marketing trick is to make segments of your target audience. For successful marketing, you need to think about who your target audience is and how you can help them by providing your services. Try to make buyer personas by considering other factors as well such as age, gender, income, occupation, etc.
When you think about your audience, you must think of having the right conversation with your customers at the right time. For example, a customer who is randomly looking for a service business in his area requires a different conversation than the customer who is actually in need of a service.
Build a professional website with a CMS
To attract more people towards your business, it is imperative nowadays to build a professional website as it plays a crucial role in the success of a business. We see that small businesses are often short of money but to survive in the market, they must adopt some effective marketing strategies. One such strategy is to build a professional website using various content management system (CMS) platforms.
CMS platforms are packed with several templates that you may use to create your website. Plus, you may also install some plugins to optimize your website for search engine optimization.
List your business free on trade websites
Another way to build your online presence is by listing your business free on community online boards and trade websites. It is a great small business marketing strategy that may provide better exposure for your business. Most people prefer to use Google as their search engine, so it is better to claim your free listing on Google Plus or Google My Business.
In addition, there are other websites as well where you can claim your small business listing for free. These include Facebook, Twitter, Trip Advisor, LinkedIn, Instagram, Yahoo, Bing and much more.
Collaborate with other small businesses
We often see many large businesses are collaborating with other businesses. In the case of small businesses, this concept is also very common. For generating higher sales and revenues than before, you may collaborate with other businesses in your industry. But the condition is that business must have the same target audience that you have.
By partnering up with other businesses, you may offer a big package or discounts for your clients in which both businesses are contributing equally. Moreover, you can also start a referral program by which you can send clients to other business and if the service gets booked, you may receive a certain percentage of commission. It is very common nowadays and is a big opportunity for small businesses to grow and increase their customer base.
Create compelling emails
Today, more and more people have gone digital in almost every field. Now people prefer online media whether they are making online payments, sending a file or receive promotional emails. Email marketing has become a common form of marketing these days. As you are doing a service business and you want to attract more leads, it is essential to create compelling promotional emails.
Make sure that there is a professional sender name, subject, and design of an email. Plus, the content of an email must be optimized and personalized according to user needs.
Sender name should be your business name and the subject line of an email must be captivating so that a user can click it to open an email. If you want your customer to book an appointment with you or to visit your website to check new deals and offers, you need to use an eye-catching call-to-action button.
Another effective marketing tip is to write SEO-optimized blog posts on your website. Search for the keywords that are relevant to your business and write informative and creative blogs on them. Try to use images, videos, info graphics and other visual layouts in your content.
Create a social media presence
Now that you have set up your business website and claim the free listing and write effective blogs, it is time to create social media pages of your business. A common mistake that most small businesses make is that they create their social media pages on every social media platform. It can be good for your business but not at all times. For creating your presence on social media, you need to check on which platforms you can find more customers. In this way, you can manage your online customers easily.
Build landing pages
Landing pages are such pages where you can offer something to users in return for getting their contact details. It is a great method especially for small businesses as it may convert prospective customers into long-term customers. To delight your clients, you can also offer coupons on landing pages.
Offer discounts and free trials
Another out-of-the-box small business marketing strategy is to offer discounts and free trials. Customers feel very happy and satisfied when they get to know that certain business or a brand is offering discounts, free coupons or free trials.
You can tell people about your new offers by sending them the emails or by showing the discounts section highlighted on the home page of your website.
We hope that these out-of-the-box marketing tactics assist your small businesses to keep growing. Do not limit yourself to only these marketing strategies – keep improving your business process and connect with your employees to do the same- whether you have just started a small business or have been doing business for a long time.
Let’s Grow Your Business.
Build a profitable service business with actionable advice for every team, manager & CEO.